Bad To Verse*

Usually, making something rhyme takes away most of the zing, the better part of the syntax, and all of the subtlety. Unless you’re Dr Seuss, in which case the rest of us cower admiringly before you and promise never to make up a dodgy limerick again. But when this verse came up on Gruen a while ago, it reduced me to a quivering heap of giggles...

"If the client moans and sighs

Make his logo twice the size.

If he still should prove refractory

Show a picture of the factory.

But only in the direst cases

Should you show the clients' faces."

Picture: Emilie Ek from Eli Phant

* Luckily, I didn’t promise anything about avoiding bad puns. I should’ve, but... no...